Hum

Hum Capital needed to drive quality MQLs that convert into substantial business deals, but struggled with targeting the right prospects and crafting resonant messaging. Limited creative assets and poor platform imagery further hindered their success on social media.

SocialScience conducted an in-depth analysis and developed a testing matrix to establish creative best practices. By testing various value propositions, concepts, and imagery, SocialScience optimized creative assets. This iterative process, including extensive headline and image testing on LinkedIn, led to significant improvements in targeting and messaging effectiveness, helping Hum achieve conversion rates that dwarfed the competition.