Sharebuilder 401k

Sharebuilder 401k, a 401k provider for contractors, freelancers, and small business owners, aimed to grow plan purchases by driving quality MQLs. However, as a new brand, they lacked the creative assets and resources needed for effective social media campaigns, especially for specialized formats like Meta Reels.

SocialScience developed a comprehensive creative testing roadmap to identify the key drivers of performance. By testing various creative concepts, headlines, animation styles, CTA buttons, and extensive reels video production, SocialScience unlocked significant performance gains, helping Sharebuilder 401k efficiently drive high-quality MQLs, and overachieve their fiscal year goals.