Stride

During the prior Open Enrollment, Stride's paid social efforts underperformed, lacking valuable insights on creative and audience strategies. With only 90 days to improve results, they needed a rapid, iterative approach to optimize their paid social strategy.

SocialScience developed a comprehensive creative testing roadmap, focusing on key performance levers from creative layouts to RTB testing. The result was a significant year-over-year improvement on all KPIs, making paid social media Stride's primary driver of new account sign-ups for the year.